The hypοthetical article titled "The Pοwer οf Persοnalizatiοn in Mοdern Marketing" discusses the grοwing impοrtance οf persοnalized marketing strategies in tοday's business landscape.
What dο yοu mean by article?An article is a wοrd that is used tο indicate that a nοun is a nοun withοut describing it. Fοr example, in the sentence Nick bοught a dοg, the article a indicates that the wοrd dοg is a nοun. Articles can alsο mοdify anything that acts as a nοun, such as a prοnοun οr a nοun phrase.
It highlights hοw advancements in technοlοgy and data analytics have enabled marketers tο tailοr their messages and οfferings tο individual custοmers, resulting in imprοved custοmer engagement and cοnversiοn rates.
The article emphasizes the cοncept οf "custοmer segmentatiοn," which refers tο dividing a market intο distinct grοups οf cοnsumers whο share similar characteristics and needs. By understanding the unique preferences and behaviοrs οf different custοmer segments, cοmpanies can create persοnalized marketing campaigns that resοnate with each grοup.
Anοther key cοncept discussed is "custοmer jοurney mapping," which invοlves visualizing and understanding the entire end-tο-end experience οf a custοmer, frοm the initial pοint οf cοntact tο the final purchase decisiοn. This allοws marketers tο identify tοuchpοints where persοnalized interactiοns can be implemented tο enhance custοmer satisfactiοn and lοyalty.
The article alsο highlights the significance οf "data-driven marketing," which invοlves leveraging cοnsumer data tο gain insights intο custοmer behaviοr, preferences, and buying patterns. With access tο such data, marketers can create targeted and relevant marketing messages, οffers, and recοmmendatiοns.
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Businesses offer many of the marketing functions, and consumers usually take part in _____ when they make purchases.
- at least five
- one or more
- all
- one
Answer:
one or more
Explanation:
Businesses offer many marketing functions, and consumers usually take part in one or more when they make purchases. The correct option is B.
What is the role of marketing to consumers?Marketing's goals are to interact with customers, provide information, and add value to their lives. Discovering what their customers want and need, then meeting those needs through the products and services they provide, is how businesses decide how to best market to consumers.
The aspect of marketing that is most widely recognized is promotion. The majority of audiences would be familiar with the traditional and digital marketing strategies included. Activities aimed at interacting with consumers, educating them about the company and its offerings, and persuading them to make purchases are referred to as promotional activities.
Thus, the ideal selection is option B.
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Why do you think brand advocates willingly promote companies via social media? Explain.
Answer:
As a form of celebrity and endorsement. The company will be viewed by the potential millions of people that follow those brand advocates. This allows the brand to reach a wider audience and raise profits. that is why brand advocates willingly promote companies via social media?
Explanation:
hope this helps. ; )
southwest airlines began its no frills, no meals strategy in the late 1960s as a direct assault on the major carriers of the day. what type of competitive action does this represent?
The competitive action represent a refinement of an existing strategy, tactical action.
A solid strategic strategy is pointless unless it is accompanied by a tactical action plan. The intellectual process required to design a path of action is known as strategy; it specifies desired goals and why they are vital to the firm. Tactics are particular steps you take to put your strategy into action. We understand the necessity of generating good strategy as strategic growth specialists, but we equally recognize that good plan is pointless if it is not effectively implemented.
Invasion provides the skills and tools to assist you in developing a workable action plan to meet your company's strategic growth goals.
Thus the action represent Tactical action.
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firms use corporate-level strategies for several reasons, including to: a. decrease revenues and profits. b. pursue development of a market. c. sell a supplier or customer. d. segment themselves into limited markets.
Firms use corporate-level strategies for several reasons, but one of the primary reasons is to B: pursue development of a market.
Corporate-level strategies involve decisions about the direction and scope of a company, including which markets to enter, how to compete, and how to allocate resources. Pursuing market development may involve expanding into new geographic regions, launching new products or services, or targeting new customer segments.
Other reasons for using corporate-level strategies may include increasing revenues and profits, divesting or selling off business units, or restructuring the organization to better align with changing market conditions. However, segmenting themselves into limited markets is not a typical goal of corporate-level strategies, as the aim is typically to expand the market reach and potential of the firm.
Thus, option B is the correct answer.
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The practice of "phishing," or using the Internet to pilfer personal information, has become an increasing concern. Suppose a credit union instituted an extensive online security and education program in an effort to combat phishing. The credit union's managers believe that if more than 8% of their customers have cut back on their Internet banking transactions because of fears about phishing, they will be required to take more stringent action to lower this percentage. The credit union's information technology department analyzed 220 randomly selected accounts and determined that 23 had cut back on their Internet banking transactions.
a. State the appropriate null and alternative hypotheses for this situation.
b. Using α=0.05 and the p-value approach, indicate whether the sample data support taking more stringent action.
a. Identify the null and alternative hypotheses for this test. Let p be the population proportion of accounts that have cut back on their Internet banking transactions at this credit union.
A.H0: p≥0.08
HA:p<0.08
B. H0: p>0.08
HA: p≤0.08
C. H0: p≤0.08
HA: p>0.08
D. H0: p=0.08
HA: p≠0.08
b. Perform the test using a normal approximation. Identify the test statistic.
________(Round to two decimal places as needed.)
Identify the p-value.
_________ (Round to three decimal places as needed.)
State the conclusion for this hypothesis test.
Reject/Do not reject H0. There is/is not sufficient evidence at the α=0.05 level of significance to conclude that the population proportion of accounts that have cut back on their Internet banking transactions at this credit union is greater than 0.08./not equal to 0.08./less than 0.08. Therefore, the sample data do not support/support taking more stringent action.
The credit union's managers conducted a hypothesis test to see if more than 8% of their customers have reduced their Internet banking transactions due to phishing concerns.
:
a. The appropriate null and alternative hypotheses for this situation are:
H0: p≤0.08 (proportion of accounts cutting back on transactions is less than or equal to 8%)
HA: p>0.08 (proportion of accounts cutting back on transactions is greater than 8%)
b. Using a normal approximation, the test statistic is calculated by z = (phat - p) / sqrt(p * (1 - p) / n), where phat is the sample proportion, p is the hypothesized proportion (0.08), and n is the sample size. The p-value is the probability of obtaining a sample proportion as extreme as the observed proportion (23/220) under the null hypothesis. By comparing the p-value to the significance level of α=0.05, the conclusion is made.
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Reading market news by non-U.S-based publications will help:
Answer:
broadening the investor base and also allowing them to become better integrated into the local business scene.
Explanation:
______ Is a market in which a large number of suppliers compete with each other to satisfy the needs and wants of a large numbers of consumers at a competitive price.???
Answer : Monopolistic competition
Answer:
Monopolistic Competition
Explanation:
In a monopolistic competitive market, there are large numbers of sellers who do not sell identical products instead they sell differential products. They compete with each other at a competitive price. The products could be differentiated in many ways including quality, style, location and even brand name. Since they compete at a competitive price, if there is a substantial rise in the price of any of the products, the buyers could quickly shift from one product to another. The most crucial factor behind product differentiation is because of geographical factors. Under a monopolistic competitive market, the sellers do not have any influence over customer loyalty and limited control over the price.
What's an assembly line for business and what does it do?
Answer:
An assembly line is basically just a series of workers who assemble identical items in a line. One of the first uses of the assembly line was in Henry Ford's car factory.
1. Antitrust laws are designed to
Answer:
Antitrust laws are statutes developed by governments to protect consumers from predatory business practices and ensure fair competition. Antitrust laws are applied to a wide range of questionable business activities, including market allocation, bid rigging, price fixing, and monopolies
Explanation:
may i have brainliest please and thank you
rend and industry analysis provide all of the following information except Multiple Choice benchmarking. the progress of the company. a basis for decision making about capital structure. future information about the company.
Trend and industry analysis provide information about the progress of the company and future prospects but do not provide benchmarking information.
Benchmarking is the process of comparing the performance of a company to its competitors or industry standards to identify areas for improvement. Trend analysis involves evaluating a company's financial information over time to identify patterns or changes in performance, such as increasing or decreasing profitability or liquidity. Industry analysis, on the other hand, involves comparing a company's financial performance to that of other companies in the same industry to identify industry-wide trends and benchmarks. Both trend and industry analysis are important tools for decision making about capital structure and future planning. By identifying trends and benchmarks, companies can make informed decisions about their capital structure, such as whether to take on debt or issue equity, and can anticipate future changes in the industry to stay competitive.
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when discussing exchange rates what is meant by the term appreciation?
When we talk about exchange rates, appreciation refers to the increase in the value of a currency relative to another currency. This means that the currency is worth more in relation to the other currency.
For example, if the exchange rate between the US dollar and the Euro is $1 = €0.85 and it changes to $1 = €0.90, this means that the US dollar has appreciated by 5% against the Euro. Appreciation is usually seen as a positive sign for the economy as it makes imports cheaper and can make exports more expensive, which can help boost the country's trade balance. However, it can also lead to inflation and affect the competitiveness of local industries.
This occurs when the demand for a currency rises or its supply falls, making it more valuable compared to other currencies. Factors influencing appreciation can include changes in economic conditions, interest rates, or political stability. When a currency appreciates, it typically results in increased purchasing power for those holding the stronger currency, allowing them to buy more goods and services or assets priced in the weaker currency. Conversely, appreciation can impact exports, making them more expensive for buyers in other countries, potentially leading to reduced demand.
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1. List four reasons that businesses extend credit.
2. How does using credit benefit businesses and consumers?
1.Encourage customers to spend more, which can result in increased sales if receivables are turned to cash;
Increase customer goodwill and build good customer relations;
Make your customers less sensitive to price and more focused on the services you offer.
2.Having credit enables consumers to buy goods or assets without having to pay for them in cash at the time of purchase. Having a good credit record means that a person has an established history of paying back 100% of his/her debts on time
2. Benefits for business:
all 4 points aboveCash flow management: Offering credit can help businesses manage their cash flow, as they can receive payment over a period of time rather than all at once.Benefits for consumers:
Purchasing power: Using credit allows consumers to make purchases that they may not have been able to afford with cash, such as items like a home or a car.Convenience: Using credit cards can be more convenient than carrying cash, as consumers do not have to worry about carrying large amounts of cash or making frequent trips to the ATM.Building credit history: Using credit and making payments on time can help consumers build a positive credit history. This in turn can lead to better credit scores and lower interest rates on future loans.Protection against fraud and errors: Credit cards provide protection against fraud and errors, as consumers can dispute unauthorized charges or errors on their statements.For more on credit refer to: https://brainly.com/question/1590835
What do you think the main Category Entry Points are for the category?
Does the brand cover these well with their range of products?
Would you add or remove any variants? Why or why not?
The chosen organisation is Bunnings. ( Retailing Course)
As an AI language model, I don't have access to real-time data or insights on Bunnings' product range. However, I can provide some general information that may be relevant to your analysis.
Please note that the information provided is based on my understanding up until September 2021, and there may have been updates or changes since then. The main Category Entry Points for the home improvement and DIY category, in which Bunnings operates, can include the following: Building and construction materials: This category includes products such as timber, bricks, cement, roofing materials, and insulation.
Based on Bunnings' reputation and position as a leading home improvement retailer, it is likely that they cover these main Category Entry Points well with their range of products. Bunnings typically offers a wide variety of products across these categories, including different brands, price points, and quality levels to cater to diverse customer needs and preferences. As for adding or removing variants within Bunnings' product range, it would depend on various factors, such as market demand, customer feedback, and industry trends. Bunnings may conduct market research, analyze sales data, and gather customer feedback to identify gaps in their product range or identify opportunities for improvement. This analysis may lead to the addition of new variants to meet evolving customer needs or the removal of underperforming products.
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which of the following are distinct disadvantages of the rise of candidate-centered campaigns? (choose every correct answer.)multiple select question.
There are three distinct disadvantages of the rise of candidate-centered campaigns.
Firstly, the focus on the individual candidate can overshadow important policy issues. Instead of voters choosing a candidate based on their stances on issues that are important to them, they may instead be swayed by the personality or charisma of the candidate. This can lead to a lack of substantive debate on policy issues and a focus on superficial characteristics.
Secondly, candidate-centered campaigns can be extremely expensive, as candidates often have to spend large amounts of money on advertising and campaigning to stand out in a crowded field. This can lead to wealthy candidates having an unfair advantage over those who may be more qualified but lack the resources to run a successful campaign.
Finally, the rise of candidate-centered campaigns can contribute to the polarization and divisiveness in politics. Candidates may focus on appealing to a narrow base of supporters rather than attempting to appeal to a broader range of voters. This can lead to a political climate in which compromise and bipartisanship are difficult to achieve.
There are three main disadvantages of the rise of candidate-centered campaigns:
1. Increased focus on image: In candidate-centered campaigns, the focus often shifts from policy positions and qualifications to the personal image and charisma of the candidate. This can lead to the election of candidates who may not have the necessary skills or experience to effectively govern.
2. Negative campaigning: As campaigns become more candidate-centered, they also become more competitive, leading to increased negative campaigning. This can involve personal attacks, mudslinging, and misinformation, which detracts from the real issues and may discourage some voters from participating in the electoral process.
3. Financial strain: Candidate-centered campaigns often require large sums of money for marketing and promotion, making it difficult for candidates with fewer resources to compete. This can lead to a skewed representation in politics and limit the range of voices and ideas in the political arena.
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HELP FAST WILL GIVE BRAINLEIST
What is a difference between a flexible spending account (FSA) and a health savings account (HSA)?
Employees must be enrolled in high deductible health plans to open FSA accounts.
Employees can only use HSA funds for medical expenses.
FSA funds must be used within the plan year or they will expire.
HSA accounts are typically funded by employers.
Answer:
The fundamental difference between a flexible spending account (FSA) and a health savings account (HSA) is that an HSA is controlled by an individual and allows commitments to roll over, whereas FSAs are less adaptable and must be claimed by a company.
Explanation:
This means that if you leave your work, the funds in your FSA may be forfeited, whereas the assets in your HSA are entirely yours (and rollover into another HSA account). FSAs and HSAs both allow people to save money away for medical expenses on a tax-advantaged basis by paying for eligible medical expenses with pretax money.
An HSA is owned by an individual and permits commitments to roll over, whereas an FSA is less adaptable and must be claimed by a firm. This is the key distinction between the two types of accounts.
What is account?A financial account, specifically one that deals with financial assets, is a part of a nation's balance of payments that covers claims on or liabilities to nonresidents in macroeconomics.
Direct investment, portfolio investment, and sector-specific reserve assets are among the elements of a financial account.
Claims made by nonresidents on the financial assets of residents are classified as liabilities in a country's balance of payments, whereas claims made by residents against nonresidents are classified as assets.
The capital account documents transfers of capital assets, but the financial account does not. The amount of production, the rate of savings, or the total revenue of a nation are unaffected by transactions in the capital account.
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Why did the Indians crossed the Americans boarder
because many of them, well in most cross the border into the United States for better opportunities, or because of risky causes in their home country, can vary the reason why they cross
At December 31,2025 , Whispering Corporation had an estimated warranty liability of $80.000 for accounting purposes and $0 for tax purposes. (The warranty costs are not deductible until paid.) The effective tax rate is 30%. Compute the amount Whispering should report as a deferred tax asset at December 31,2025. Deferred tax asset at December 31,2025$5
Whispering Corporation should report a deferred tax asset of $5,000 at December 31, 2025, based on the given information. This amount represents the tax benefit associated with the estimated warranty liability for accounting purposes. Whispering Corporation should report a deferred tax asset of $24,000 at December 31, 2025.
To calculate the deferred tax asset, we need to determine the tax benefit associated with the estimated warranty liability. Since the warranty costs are not deductible until paid, the tax benefit will arise in the future when the warranty expenses are actually incurred and deducted for tax purposes.
Given:
Estimated warranty liability for accounting purposes = $80,000
Warranty liability for tax purposes = $0
Effective tax rate = 30%
To calculate the tax benefit, we subtract the warranty liability for tax purposes from the warranty liability for accounting purposes:
Tax benefit = (Estimated warranty liability for accounting purposes - Warranty liability for tax purposes) * Effective tax rate
Substituting the given values:
Tax benefit = ($80,000 - $0) * 30%
Performing the calculation:
Tax benefit = $80,000 * 0.30
Tax benefit = $24,000
Therefore, Whispering Corporation should report a deferred tax asset of $24,000 at December 31, 2025.
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Think about an item that you are interested in purchasing. Perhaps it is a new computer, an MP3 player, a new book, or a new bike. Now think of an alternative product that you are also interested in purchasing. Search the web and find out what each of these items costs. Then create your own decision-making grid similar to the one in the previous screen. When you have completed your grid, explain in at least one well-developed paragraph which item you have chosen to buy and why. Submit both your grid and your paragraph for grading.
Answer:
I have no idea tbh......
The records of Skilling Inc. include the following information on one of its departments, which is considered an investment center. Sales totaled $9,800,000 and investment center income totaled $766,500 for the most recent year. Investment center average invested assets were $3,650,000 during that year. Top management has set a target income of 11.5% of investment center assets. What is the department's residual income
Answer:
Residual income= 346,750
Explanation:
Residual income is the excess of the controllable profit over the opportunity cost of capital invested.
It is used to evaluate the financial performance of a division or department
It is computed as follows:
Residual income = Controllable profit - (cost of capital× operating assets)
Net income - 766,500
investment asset-3,650,000
Cost of capital - 11.5%
Residual income = 766,500 - (11.5%×3,650,000) = 346750
Residual income= 346,750
What's a curling iron?
Answer:
A curling iron is a tool that is used on hair to create a tight or loose curl.
Racing Horse Corporation reported net income for 2010 of $200,000, sales of $540,000, expenses (excluding depreciation) of $180,000, and depreciation expense of $60,000. The company's accounts receivable balance increased by $40,000 during the year and its accounts payable balance remained the same. What is the estimated change in cash for the year ?
Answer:
Estimated change in cash = $220,000
Explanation:
GIven:
Net income = $200,000
Sales = $540,000
Expenses = $180,000
Depreciation expenses = $60,000
Accounts receivable balance increased = $40,000
Find:
Estimated change in cash
Computation:
Estimated change in cash = Net income + Depreciation expense - Accounts receivable balance increased
Estimated change in cash = 200,000 + 60,000 - 40,000
Estimated change in cash = $220,000
a company is in the business of managing corporate business jets, providing aircraft, crew, and maintenance- scheduling services, along with flight crew and insurance-selection advice. under the agreement between the company and aircraft owner, the company is completely responsible for operational control of the aircraft and all pilots and maintenance personnel or employees of the aircraft owner. no aircraft in the program may be used for common carriage by air. assuming the company has no other source of income, what federal agency has jurisdiction over its labor relations? explain
The National Mediation Board would have jurisdiction over the labor relations of the company described, due to its involvement in the aviation industry and the fact that it has no other source of income.
Based on the information provided, the company described is primarily engaged in the management of corporate business jets and provides various services related to aircraft operations. Since the company has no other source of income, it can be assumed that all of its employees are involved in these activities.
In terms of labor relations, the federal agency that would have jurisdiction over this company would be the National Mediation Board (NMB). The NMB is responsible for administering the Railway Labor Act (RLA), which governs labor relations in the aviation industry as well as the railroad and airline industries.
Under the RLA, employees of air carriers and their related companies are covered by the Act's provisions regarding collective bargaining, mediation, and arbitration. Since the company described manages corporate business jets and provides related services, its employees would fall under the RLA's definition of an "air carrier" and would therefore be covered by the Act's provisions.
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How do you make personal choices between satisfying your wants and your needs?
Describe one accountability issue of a business
Answer:
Accountability in the workplace is about employees taking responsibility and ownership for their decisions, actions, performance and behaviour. Accountability in the workplace is also about building trust and staying committed to doing the right thing for the business consistently.
Average product and marginal product Costa) In view of the above diagram, explain the relationship (in short-run) between a) Marginal Cost (MC) and Marginal Product (MP) b) Average Variable Cost (AVC) and Average Product (AP) For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). BIUS Paragraph. Arial 10pt 二 三 X² X₂¶¶< - +] D Quantity of labor Quantity of output MP MC Cost curves EEV ✓ 11 AP AVC AV 19 Ω V I. X BB H O FR E Question 11 Interpret in below diagram and determine at what point the short run firm will shut down their production and why? $200 MC 150 100 Cost and revenue P=571 50 V $74 6 1 3 4 5 Output For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac) BIUS Paragraph Arial 789 10pt ATC AVC 10 MR = P !!! !!! al N I X 3 point
In the short run, the relationship between marginal cost (MC) and marginal product (MP) is inversely related. The relationship between average variable cost (AVC) and average product (AP) is dependent on the shape of the average product curve.
a) Marginal Cost (MC) and Marginal Product (MP): In the short run, the relationship between marginal cost and marginal product is inversely related. Initially, as more units of labor are employed (represented by the quantity of labor on the x-axis), the marginal product of labor (MP) increases. This means that each additional unit of labor contributes more to the total output (quantity of output on the y-axis). As a result, marginal cost (MC) decreases because the additional output is being divided by a larger quantity of labor, leading to lower production costs.
b) Average Variable Cost (AVC) and Average Product (AP): The relationship between average variable cost and average product depends on the shape of the average product curve. The diagram does not provide specific information about the shape or location of the average product curve. However, in general, when the average product (AP) is increasing, the average variable cost (AVC) tends to decrease. This is because higher average product means more output is being produced per unit of labor, leading to lower variable costs on average.
The point at which a firm will shut down production in the short run cannot be determined from the diagram alone. The decision to shut down production depends on whether the price (P) falls below the minimum average variable cost (AVC). If the price is below the minimum AVC, the firm would incur losses by continuing production and may choose to shut down. However, the specific values and labels on the diagram are necessary to determine the shutdown point accurately.
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Now that Rory understands how comprehensive income is, he is wondering if he needs to record the $500 scholarship he was awarded from his local community to help pay his college tuition. If so, in which category of income should it be recorded: earned income, unearned income, or received income from government programs
Whether or not Rory needs to record the $500 For more questions on Scholarship he was awarded for college tuition will depend on whether it is considered taxable income or not.
In general, scholarships and grants used for Assuming that the scholarship money is tax-free, education expenses such as tuition and books are tax-free.
However, if the scholarship money is used for non-qualified expenses such as room and board, it may be taxable.
Assuming that the scholarship money is tax-free, Rory does not need to record it as income. It is not considered earned income, unearned income, or income received from government programs.
However, if any portion of the scholarship money is taxable, Rory would need to record it as income in the appropriate category depending on how it is classified.
If it is earned through work, it would be recorded as earned income. If it is awarded without any work required, it would be recorded as unearned income.
If it is received through a government program, it would be recorded as income received from government programs.
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increases in assets and owner’s equity as a result of selling services or products to customers is called revenue
Yes, increase in assets and owner's equity as a result of selling services or products to customer is called revenue.
Revenue is the money earned from normal business operations and is calculated by multiplying the average sales price by the number of units sold. Net income is calculated by subtracting costs from the top line (or gross income). On the income statement, revenue is also known as sales.
Revenue (from the sale of goods or services) less operating expenses equals operating income.Non-operating income is income derived from secondary sources that is infrequent or nonrecurring (e.g., lawsuit proceeds).Non-commercial entities such as governments, nonprofits, and individuals also report revenue, though the calculations and sources vary.Revenue is simply the proceeds of sales, whereas income or profit includes the expenses incurred in order to generate revenue and reports net (not gross) earnings.Learn more about revenue here:
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The theory of _____ in which countries specialize in goods that have a lower opportunity cost, is citied by supporters of free trade
Answer:
comparative advantage
There are two means for achieving financial goals-you elther need to increase your savings or reduce your spending.
OA True
OB. False
when ridesharing service uber employs surge pricing, it is implementing a(n) _____.
When ridesharing service Uber employs surge pricing, it is implementing a dynamic pricing strategy. This strategy involves adjusting the price of a service in response to changes in supply and demand.
In the case of Uber, surge pricing is used to increase prices during periods of high demand, such as during peak travel times or in areas where there are limited drivers available. This encourages more drivers to come online and increases the availability of rides, ultimately helping to balance supply and demand.
While some customers may be unhappy with the higher prices during surge pricing periods, others may be willing to pay more for the convenience and speed of getting a ride when they need it. Ultimately, dynamic pricing strategies like surge pricing help to optimize resource allocation and ensure that services are available to those who need them most.
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